FAQs
What return can I expect?
How much is your site currently costing you? This is frequently the question we ask when firms ask us what return can be expected. We ask this because for many firms word of mouth and referrals are the number one source of enquiries and new business. What you probably do not know is how much business your current site is costing you. If it is a template site, full of generic, mass produced content then sadly the answer could be – a significant amount.
We believe a new site with Insight will make a considerable difference to conversions of visitors to your site. Furthermore through effective development, design and copy combined with advanced optimisation and back links your sites traffic should also increase.
How much business will this really generate?
The truth is we do not know, that is not a cop out and a way of avoiding responsibility but it is the reality. There is risk, this is minimised through every stage of the process and we do all we can to mitigate this. We work with firms to help them win new customers and get a great return on their investment. That is the goal we will work towards with you. How many people are going to search for the phrases we rank you under in your geographical area and the quality of these prospects is to some degree outside of our control. What we do know is that we work with you to consistently improve your site both in terms of enquiry generation and critically conversion. We can also control the messages, c opy and design of your site so that it appeals to a certain or specific audience.
How are you different?
From the outside there might only be perceived differences that appear subtle. Almost as if we are simply trying to re-package what everyone else is also packaging. However to us looking out we are like chalk and cheese to all other providers.
How?
It is difficult to explain so please bear with us. We are first and foremost a sales and marketing organisation with our roots firmly in new client generation. We are on the cutting edge of growing accountancy firms, from database development, appointment generation through to coaching on appointments and proposal writing. The website supports all areas of new business generation and it is our view that because of this a website that is designed to sell from the start makes a considerable difference to all other areas of practice sales and marketing. We are able to pull in our front line experience of offline marketing EVERY MONTH and feed this into our digital marketing strategies, no other firm does this or are able to. And even if another provider tried they would always be 25 years behind.
How can you charge what you do?
Insight are unique in the way that we develop sites, write copy and market your firm. From the very start of the process our systems have been tried, tested and proven to generate firms a significant return on investment. We charge an extremely fair and appropriate amount for the team, technology, expertise and support that our exclusive packages provide. That is why over 95% of all our website customers renew and yet almost all of these asked detailed questions before embarking with us.
Why do you have a 4 year term?
We have a reputation for not messing around, we want to do a thorough, professional job and want to work with the right type of firms that are able to value the significant amount of up front work we do and commit to the long term. Yes there are website agencies that able reduced ‘tie in’ periods, the only way this is economically feasible is through the use of templates. Furthermore they don’t write the copy, don’t enable all pages for seo, do not carry out post site marketing nor from our experience carry out back link research and advanced optimisation. In simple terms you get what you pay for with Insight.
Who do you currently work with?
We will work with any firm that passes our client protection criteria and we are comfortable engaging with providing expectations on both sides are reasonable. Therefore we work with a significant cross section of customers, from sole practioners through to a significant number of top 100 firms. View comments from customers.
How do we start?
The first two steps are to read the client protection criteria and view the packages available, if you are comfortable with these then please arrange free marketing clinic to discuss this face to face.
What else can you do?
We can help your firm grow with both online and offline marketing, the very best first step is to arrange a free marketing clinic with our team to discuss your plans for growth 1:1.
