Example return on investment (ROI)
52 days telemarketing (this can be over 12 or 24 months)
£495 per day x 52 days = £25,740
40 appointments (although we always aim for more than this)
10 new clients (This is based on 1 in 4 conversion rate. Better rates are achievable)
£50,000 (based on R.F.I of £5K per annum which is our average)
£350,000 ROI over lifetime value (based on 7 years)
You get a customised database that contains your future clients
The process will focus your firm towards successful growth and through regular support meetings we work with you to keep you and your marketing on track.
You also get direct mail, proposals, social networking and much more
Increase the value of your firm upon eventual exit, as the new owner will be buying a tangible future and not just a past. This strategy gives them that future, which increases your sale value.
Making telemarketing even more advantageous
This is an example ROI based on realistic numbers. However in our opinion telemarketing should never be viewed as a ‘quick fix’ or looked upon as being easy. It isn’t! Instead, accept that you are in it for the long haul, set aside the money to fund it over that time-frame and make sure you review the results regularly with a view to improving consistency. For further information please download your free copy of our exclusive 27-page report ‘Beware of telemarketing’.
It is also worth noting that one of the most valuable parts of your campaigns is not actually the short term ROI, but the development of a relational marketing database, which you own. This database will be managed, updated and developed by our expert team and will become the sales engine for your practice. Not only will this increase the sale value of a firm at any disposal, but it will also give you the ability to use this data for all other marketing functions such as direct mail, email, sms etc.
To discuss a campaign, simply register for your Free Marketing Clinic or contact us.
