Online vs Offline
We do not believe that marketing for accountants should be a case "either/or" with respect to online vs offline, but rather a combination of the two. During your Free Marketing Clinic we will discuss in detail how to generate leads online and how best to combine your offline and online marketing for maximum results.
Using a range of marketing techniques
It is rare to find practices where all forms of marketing are united in driving the business forward. Usually this is because a range of varied resources - some in-house, some external - are put to work, and they often are inconsistent and counter-productive.
Our dedicated in-house digital marketing team ensures that your online marketing is both effective and efficient. We will therefore establish:
- Bespoke designs to ensure your website stands out in the crowd
- Best-practice website layouts designed to convert visitors into leads
- Professionally-written content developed specifically for the chosen medium
- Pages which are optimised for search engines as well as online campaigns
- Targeted pay per click (Adwords) campaigns with measurable performance
- Consistent design and content style for all digital marketing activity
- Measurable and accountable website, email and e-brochure performance
- Ongoing content review and development of your website to ensure it maintains currency and voice in the ‘Internet conversation’
Our experience
Probably the most experienced team in the industry having served and worked with accountancy firms for over 25 years. Insight and its uniquely experienced team are available to generate your practice pre qualified appointments in volumes you can manage.
Currently working with a number of top 20 firms through to smaller 1 and 2 partner practices, our team have consistently delivered results using traditional offline marketing. We are also uniquely positioned to combine offline and online marketing being the only marketing provider with an internal digital marketing team.
