Should our accountancy firm invest in online or offline marketing?

The simple answer is that for maximum results it should not be either or, but both. The result of a well executed, integrated online and offline strategy gains maximum results. What cannot be ignored is that in todays online environment your website should be at the heart of the strategy. After all, it is where almost every prospect and potential client will end up before choosing to use your firm.

An integrated online and offline marketing strategy for accountants

So often accountancy firms are using a variety of resources and suppliers to carry out their marketing (from PR, advertising, consultancy, web, direct mail, email marketing, social networking etc.). The result is often an ineffective concoction of in house and external suppliers that fail to work cohesively. This affects how well the overall sales and marketing performs, how easy the process is to manage and ultimately the bottom line.

Work with Insight and your accountancy firm can have everything under 1 roof

It’s rare, if not unique, to find an organisation like Insight where every single form of sales and marketing is available through 1 provider. Meaning each and every route to market is integrated and forms part of the overall strategy. Before we start working together you get great, independent advice on what is best for your accountancy firm and where to start. You can rely on our dedicated in-house marketing team to ensure your online and offline marketing is both effective and efficient.

Insight are experts in marketing for accountants?

Insight has the most experienced team in the industry having served and worked with accountancy firms for over 25 years. Insight and its team are available to generate your practice measurable results through proven online and offline marketing.