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High Quality appointment and lead generation,
from recommended marketing specialists

Over 25 years our team has pioneered sales, marketing and practice growth techniques for accountancy firms. Our expert telemarketing team has been selling for accountancy firms by phone since it became legal.

Since then we have refined our approach and developed a unique process that’s tried, tested and proven to deliver hand picked, high quality appointments.

Results, Results, Results!

You need the right quality of new clients as well as the right quantity. The Edge delivers hand-picked, carefully profiled, qualified opportunities with decisions makers, who you can convert into profitable new clients. The longer you run your strategy, the more your results will improve.

Above all, The Edge gives you a complete, proven telemarketing system for accountants who want practice growth. It nurtures leads until they are ready to meet you and generates a consistent supply of high-value appointments that you can regulate to grow your practice at the rate that’s comfortable for you.

Here are just a handful of the firms and networks that recommend us

A vision of the future comes true

When I looked at the App from MyFirmsApp I got a glimpse of the future in more ways than one. From a technology perspective I could see how the App was the way it was all going. Almost all our clients use smartphones or tablets and Apps are a fantastic modern way we could reach them. But I could also see how the App would do more than just aid client engagement and help us stand out.

I could see one of our clients talking with a friend, perhaps over a pint and one asking the other who their accountants are. I could see them showing them, not just telling them about us, but physically showing them who they use on their phone. With my App now live I am pleased to say that my instinct was right. Just last week one of my clients was chatting to a friend, they asked him ‘who are your accountants?’. He showed them the App, they downloaded the App there and then and contacted us through it to arrange a meeting. For us thats nothing short of awesome.

But its not stopped there, my brother stood up at BNI and did a short 10 minute presentation on the App. At the end of the presentation the chair explained that was the very best presentation they had ever heard. What’s more they all downloaded the App. Finally giving us something tangible to promote our professional but intangible service.

We chose MyFirmsApp as we wanted to differentiate as a firm and continue to be at the cutting edge of technology with clients and prospects. Along with the App which has been created for us – we also chose a marketing pack to help us easily promote and distribute our new App. We were particularly pleased that even before we began marketing it, we had won 2 clients who had found our App and enquired through it! This has already paid for the App and we now look forward to marketing it with earnest and enjoying the results from that.

I knew having an App would differentiate us. What I underestimated was by how much and in how many different ways.

We have had PR articles, people sharing feedback with us on the App stores. It’s strengthened our message of being proactive, forward thinking innovators and helped us become even more visibly different than our competitors.

Clients love it; I mean not just downloading it or using it once or twice. They were engaging with it, some of them multiple times each day. And each time they did, our branding and name was in front of them.

And all for such a small investment of money. And best of all it doesn’t require any of my time to manage it.

I knew having an App would differentiate us. What I underestimated was by how much and in how many different ways.

We have had PR articles, people sharing feedback with us on the App stores. It’s strengthened our message of being proactive, forward thinking innovators and helped us become even more visibly different than our competitors.

Clients love it; I mean not just downloading it or using it once or twice. They were engaging with it, some of them multiple times each day. And each time they did, our branding and name was in front of them.

And all for such a small investment of money. And best of all it doesn’t require any of my time to manage it.

We are delighted with our App which was designed by the team at MyFirmsApp. The process was simple and the cost extremely competitive. It gives us great content in two sections – first the tax tables and really helpful calculators, and second the content we can update ourselves, helping us keep clients and potential clients updated with news and events at Alexander & Co and different ways we have helped clients. It’s a fantastic marketing tool with links to our blog, website and social media.

We are in changing times where access to information needs to be fast and accurate.

Clients are become more savvy with the latest software and having an App shows to them that our firm is on the same page and looking into the latest working methods. We have had some very positive feedback from clients on our New App

We’ve learned a lot from developing the new app with Daniel & his team at MyFirmsApp. We believe our new app is an excellent way of introducing ourselves to new clients.

I would wholeheartedly recommend MyFirmsApp and the App solution to any accountancy firm or 2020 member wanting to embrace their mobile clients.

I always want to go the extra mile for my clients and when I heard about having an app for my practice I was very excited by the idea given the recent trends for social media and mobile technology. I love the key dates, calculators and tax tables as they are very useful to my clients but the app also provides another easy way for clients to keep in touch and up to date. The ability of the app to also promote my business to those downloading the app, having a chance to find out about me and my practice, what services I offer and a link to my website is great. It has also given me something interesting to talk about on social media and something different to offer. The team at Insight media have been very helpful and adaptable to my needs providing help all along the way.

Members of 2020 are looking to be different from the run-of-the-mill accountancy practices. That differentiation can be further enhanced by using the services of Insight and MyFirmsApp. We have been utilising their services over the last 3 to 4 years and are delighted by the results. Why not see what they could do for you?

As a leading proactive Scottish Accountancy firm for over 45 years, and ICAS member, seeing the MyFirmsApp solution is one of the most exciting things I’ve encountered in my career. It’s a genuine breath of fresh air!

As a leading proactive Scottish Accountancy firm for over 45 years, and ICAS member, seeing the MyFirmsApp solution is one of the most exciting things I’ve encountered in my career. It’s a genuine breath of fresh air!

Choosing an App through MyFirmsApp has given us a strong differentiator in an increasingly competitive market. Our clients expect us to be innovating for them and our new App – which is as close to bespoke as possible without paying those high prices – is a terrific way to show them we care. They enjoy using it, it improves our interaction with them and it will continue to play a valuable role in our marketing as a Firm. It is also great to know we get the ongoing support from the team at MFA who continue to develop for us, plus can share ideas and provide input in how to get the most from this tool and mobile technology. Simply put, our App says a lot about us to our customers, prospects and affiliates – without us needing to say anything at all.

I shared the App with 1500 of my clients, and the feedback has been overwhelmingly positive. So for us the App had already more than paid for itself. However its benefit to our firm has not stopped there. We promote it on our site, its help increase web traffic and given us a great conversation piece when meeting new clients. One example is a prospect who came to see me, he had already met with 3 local firms. The meeting was going well, and towards the end of the meeting I showed him the Zaidi & Co App. The client was impressed; it was one thing that the other 3 firms didn’t offer. He signed up with us that afternoon, and part of that success is down to the Zaidi & Co App developed by MyFirmsApp.

We met with MyFirmsApp at ICAS Edinburgh offices at a meeting arranged by ICAS. The meeting was great, exceedingly helpful and subsequently we chose to get an App built for our firm. They took the time to understand our goals and needs, to explain the market place and options we have. Not only did the App look great but the entire process from order to getting our very own App approved by Apple and Google has been smooth, professional and highly efficient throughout.

Highly recommended and refreshing to have made a decision and then have our App live so quickly. We look forward to marketing it now and continuing to be on the cutting edge as a firm.

Thank you to the Team at Insight for developing Thoburn & Chapman’s new App. It looks absolutely great and the content is spot on for our needs of helping our clients get easy access to important info and getting us in the shop window of potential customers who fit our ideal client profile. It seems to be doing both jobs really well for a minimal investment. The feedback from our clients has been 100% in favour. Well done!

So far the appointments have been very good and very nice people who we could really work with. They have all had quotes and I have followed up 2 with a request to follow up again in 2 weeks. The other 2 were due for follow up today but I have not been able to speak to either of them. I am very pleased with the leads you have generated so far and will be even more pleased if we can bring them on board.

I just wanted to thank you for the work you are doing and the quality of the leads. In the eight calling days you have undertaken so far we have been on seven appointments… just to say I think you are brilliant and it’s great to have you on our side.

I have found Insight to be a very professional company, my contact with you, Dan, has always reinforced my belief that I have you and your teams best endeavours on my behalf. In my view the telephone team are exceptional in their abilities, I couldn’t do it, My ego will only allow me to be rejected so often.

This is to confirm that over the last four years we have used Insight and their Telemarketing Services. This process has generated literally hundreds of appointments and has led to new business opportunities that otherwise would not have been open to us. At all times, Insight has been professional in their approach and we’re happy to recommend their services.

Insight have been honest and down to earth throughout our relationship. They have managed our expectations well. This has meant that what they said would happen – has. Following our pilot campaign we have made a good return on our investment and are now continuing to use Insight for both our high level appointment generation and our digital marketing. We are very happy knowing we have the experience of Insight on tap and look forward to another year of growth.

The work done by Insight has been excellent albeit on a deliberately fairly small campaign. The real value to us is in the clever structuring of the questions to illicit response. The summary report and assessment provided by the Team gives real value. The whole campaign has been more than paid for by a couple of pieces of work than were sold by Insight on the up sell.

Each year we have a partners away day to focus on the most important issues facing our firm and our strategic goals. We have found that external facilitation has focused and produced great results which we have been able to drive through ourselves in subsequent partners meetings. We brought Insight in to work with us on one such away day. The facilitation they gave, the experience and proven ideas they we able to offer helped contribute to one of the very best and most productive days we’ve had. Genuine advice, appropriate direction and clear outcomes. Thank you.

I have enjoyed working with Insight as a company and with Joel very much. Their input has been appreciated over the last period and the focus that they gave me and our practice was a part of the large expansion we have achieved, in conclusion the, I have a good value from their services.

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