GYF2

20% practice growth is genuinely achievable

Attend what promises to be our best event yet and you can will over 67 proven ways to attract new customers, increase GRF and market more profitably in this new economy. All this distilled into an intensive practical day brimming with new content, material and ideas for you to implement with ease.

During the day together we will reveal tactics and techniques that will help you win better quality customers, charge higher fees, and earn more profit. Those firms benefiting from this approach already recognise that 20% practice growth is genuinely achievable.

With deliberately restricted numbers we genuinely expect exclusive event to be quickly oversubscribed. Tickets are just £197 pp + VAT and include over £2400 of post event support and materials.

London 23rd November
Marriott Kensington

9:00am Registration
9:30am - 4:30pm Event
4:30pm - 6:00pm
Champagne,
canapés & networking
Price: £197 per person + VAT
(Including lunch and refreshments)

Plus 6 months practical, hands-on, after-event support worth over £2400

It’s yours FREE OF CHARGE and without obligation!

Many workshops end on a high note, then good intentions and great ideas fade . . .

That’s why we have taken deliberate steps to ensure this won’t happen for you. For 6 months after the workshop, you will receive the following exclusive support package, without charge or obligation:

A complementary education pack worth £600

To take with you on the day. This includes a unique Insight DVD containing exclusive content on digital marketing, an audio CD recording and 2 very special reports.

Free 1:1 face to face consultation with one of our senior team

Good intentions are easily lost and we want to help you get true value from your attendance and subsequent implementation. That’s why for the first time ever, we are giving every delegate a free 90 minute 1:1 consultation with one of our senior team. Of course there is a limit to what we can cover in 90 minutes, so we focus on the area’s most important to you following the workshop. We will work together to populate a 12 month step-by-step implementation plan and other areas relating to your practice growth.

Free prospect search. Finding potential customers has never been easier!

Simply supply us with the criteria of the prospects/potential clients you want to work with, and we will tell you how many are available that fit your selection/search criteria, in your chosen geographical region.

Free audio CD every month for 6 months

Presented by founder David Oliver, containing practical and helpful ideas not covered during the workshop, along with reminders of what we’ve covered together. It’s a simple way in which we can personally stay in touch. You can build your own library of mini publications.

Accountancy Bulletin. delivered free every month by email

Full of practical ideas, comments and the latest techniques on online and offline marketing for accountancy firms.

Free marketing help line

If you have a sales or marketing query, simply call our team for advice.

Free independent website diagnostic

As part of this exclusive workshop you will receive an independent diagnostic report of your practice website. This report analyses your competitors who currently have a top 10 ranking and compares them against your own web page. It tells you in plain English how the top performing competitors achieved their Google ranking, and what you can change to obtain a similar or better ranking.

2 Free webinars

In the UK, the trust that clients place in their accountant is legendary. And yet so few accountants recognise their client’s needs for these additional services that these same clients would love to benefit from. These two webinars will give you all you need to bolt on new services at no cost – complete with web collateral and promotional materials.

Who are the presenters?

David Oliver

The founder of Insight, world-class trainer, speaker and author of 9 books. David is a leading authority on sales, marketing and practice growth for accountancy firms of all sizes, both here in the UK and internationally. His special understanding of the relationships between accountants and their clients means you can be certain this programme will provide you with highly effective client-focused growth strategies. He is the driving force behind salesforaccountants.com by Insight.

Daniel Richards

As head of offline lead generation for Insight, Daniel has been instrumental in the growth of hundreds of accountancy firms. His team specialises in offline marketing and appointment generation and has been responsible for thousands of appointments and new clients. Daniel advises a number of top 100 firms, as well as smaller firms looking for predictable growth. There are few, if any, with his understanding and experience of offline lead generation, and enquiry conversion for accountants.

James Potter

One of our senior LinkedIn© advisors and networking specialists, James (also known as The LinkedIn© Man) was originally destined for a career in accountancy when in 1986 he discovered networking and sales. He went on to learn four different sales methodologies along with a passion for various other professional disciplines. James has a unique understanding of LinkedIn© and its use for accountants. His experience spreads from smaller firms through to multinational corporations and a number of professional bodies in the UK. James focuses on the tactical skills needed to succeed when networking and how to get the most out of LinkedIn©, the world’s largest online, professional, business network.

John Braithwaite

Head of Digital Marketing, John is a leading authority on how accountancy firms can maximise the impact of web-based marketing. John leads pioneering new approaches to digital and online marketing for accountancy firms. He has embraced and developed unique design concepts, effective PPC campaigns, video for accountants and much more. He is highly regarded by many successful firms as someone with great experience. He offers a unique insight into generating great quality customers online.

Its natural to have questions, so here are some of those more commmonly asked.
Please feel free to call our team on 0800 80 30 826, if there is anyting more that you would like to know.

What are the timings for the day?

9:00 am registration for a 9:30 am start. 4:30 pm finish followed by networking. Lunch and refreshments are included.

Is there parking at the venues?

We handpick all our venues to ensure there is parking at or very close to the venue, to make it as easy as possible for you to attend. For full details of venues, maps and directions visit www. salesforaccountants.com/gyf

Can I bring a colleague, guest or client with me?

Yes. It’s very common for delegates to bring along a colleague, guest or even a client. We have deliberately structured the ticket price, so it’s affordable and great value for everyone. There is no limit to the number of tickets per firm (while tickets are available).

Is it repeated information or new material?

This workshop contains brand new material in response to the new economy in which we are all operating. Therefore it’s a must for new and previous delegates alike.

We already have a sales and marketing plan, should we still attend?

If you already have a sales and marketing plan that is great news, as you have clearly taken some practical steps to grow your firm. However, the marketplace has changed dramatically in recent times, and some of your activities may now be outdated and not cost-effective. The topics covered during the day will be an excellent source of new ideas, tools, and techniques for progressive accountancy firms.

Who should not attend?

The workshop will cover material that can be applied to a broad range of firms. However, we like presenting to an audience that is keen to listen, has a positive attitude, and a desire to implement the ideas given supporting evidence. If this is not you, or the firm you represent, this workshop is probably not for you.