Example return on investment (ROI)

This is an example ROI based on realistic numbers. However in our opinion telemarketing should never be viewed as a ‘quick fix’ or looked upon as being easy. It isn’t! Instead, accept that you are in it for the long haul, set aside the money to fund it over that time-frame and make sure you review the results regularly with a view to improving consistency. For further information please download your free copy of our exclusive 27-page report ‘Beware of telemarketing’.

It is also worth noting that one of the most valuable parts of your campaigns is not actually the short term ROI, but the development of a relational marketing database, which you own. This database will be managed, updated and developed by our expert team and will become the sales engine for your practice. Not only will this increase the sale value of a firm at any disposal, but it will also give you the ability to use this data for all other marketing functions such as direct mail, email, sms etc.