What our Unique Events can do for your Firm:
Insight has worked with firms of accountants for more than 20 years, and understands the pressures and stresses of modern practices better than most. We know how difficult it is for partners and practice owners to find time for training – for these reason workshops are run over 4 intensive hours rather than an entire day and deliberately restricted in number to ensure high delegate value.
Over 300 delegates have attended Insight workshops in the first 3 months of 2009 alone. Numbers are always restricted and our London venues are often oversubscribed.
Insight workshops are presented by Insight Founder, David Oliver, a world-class trainer, speaker, and author of 9 books. David is viewed by many as a leading voice on sales, marketing and practice growth for accountancy firms. Workshops are focused on practice development that works, and all are backed by David’s full money back guarantee.
David passionately believes in Insight's half-day workshops and the results driven content he and his team deliver. He has built up numerous businesses on trust and value and believes in delivering quality results every time. This unique half-day workshop is backed by our 100% full refund guarantee, so that there is no risk for you at all. You may attend the event and if at any time during the workshop you do not feel you are getting real value, simply inform a member of our team and we will give you a full 100% refund. No questions and absolutely no quibbles. Book today with total peace of mind! Remember, if for any reason you don’t think this practice-enhancing workshop is for you, we will guarantee you a 100% money back refund.
David Oliver - Founder
Additional topic specific speakers include:
Head of digital marketing for Insight, John Braithwaite is a leading authority on digital marketing for accountancy firms. John has spearheaded pioneering new approaches to digital marketing for modern practices. John has embraced and developed unique design concepts, effective PPC campaigning (he controls a PPC budget alone of over £20,000 per month), online video production, e-brochure marketing and much more. He is highly regarded by national firms as well as smaller practices as someone with great technical experience and offers a unique insight into the way accountancy firms operate.
Manager of the lead generation team for Insight, Daniel Richards has been instrumental in the growth of literally hundreds of accountancy firms. His team specialise in relational appointment generation and have been responsible for over 1 million phone calls, setting thousands of pre-qualified appointments for senior partners. Daniel advises a number of top 20 firms as well as smaller practices looking for predictable growth. There are few with Daniel’s understanding of lead handling and enquiry conversion for firms.
Discover how you can Continually Grow Your Practice:
Insight has designed this exclusive workshop to help partners and practice owners address the challenges associated with sales, marketing and practice growth.
Falling fee levels, extended payments, lack of new clients and reduced investment in new projects produce market conditions which, quite frankly, make the task feel much harder.
By attending this practical workshop, packed with tested and proven ideas for accountants, you’ll be inspired to develop a positive vision for your firms’ future, including:
- What your prospects and clients really want from their accountancy firm in the current climate
- Why this current global downturn gives your firm a ‘once in a lifetime’ business development opportunity
- How to seize and optimise that opportunity with a practical, tailored marketing and sales strategy for the next 12 – 24 months
- Why Digital marketing is a cost effective ‘must’ for accountancy firms in this new economy
- How to measure the effectiveness of your new plans and keep your goals on track
Digital Marketing for Accountancy Firms and their clients:
The world we all operate in is changing at a phenomenal rate…
So is the way that accountancy firms need to market themselves. Are you ready?
We have witnessed unprecedented change since we started working with accountancy firms over 20 years ago. A few years back, picking up the phone to market your firm was considered taboo. Audit thresholds continued to move and each new season brought further change. Bank managers were replaced with call centres, trust was eroded and networks came then went. Client expectations continued to rise, and global economic shifts send ripples around the world. As these changes occurred, what became increasingly clear was that accountancy firms need to position and market themselves in fresh and relevant ways. Simply put, accountancy firms need to embrace new technology, with a specific focus on digital marketing, and fast.
Your prospects, and most of your clients, are comfortable with technology, and are part of the ‘blackberry generation’. Yet many accountancy firms have simply not shifted with them. The accountants’ body, ICAEW carried out research in Feb 2009 which stated: only 39% of all accountancy firms have a website, only 22% of accountancy sole practitioners have a website, and alarmingly, 26% of all those with an online presence believe their website has little or no value!
Of course some accountants argue that they will not win clients online or that digital marketing will not change the way they do business. The very same firms use to maintain that telephone marketing wouldn’t work either! The reality is, however, that many visionary firms are generating a significant return on investment through effective digital marketing today. Firms which equip themselves with relevant and intelligent digital marketing strategies and tactics now will quickly outflank their competitors, giving themselves the very best possible chance to thrive and grow during the current market downturn. It’s time to think smart. Intelligent practices need to act today to ensure the success of their practices tomorrow.
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