Beware of Telemarketing the most reliable source of new business for accountants yet the easiest to get WRONG!

Sadly, we speak to accountancy and financial services firms almost every week that have ploughed money – sometimes significant sums - into telemarketing and got nothing in return. One firm we met recently lost more than £200,000 over 2 years on a telemarketing campaign which failed to deliver. The situation was made worse because new partners had been taken on to handle the ‘predicted’ new work.  It’s little wonder the word ‘telemarketing’ is taboo in some firms. Yes so many firms have used telemarketing successfully and have generated a steady flow of top quality appointments to produce handpicked clients.

Discover in this free report the 12 most common mistakes to avoid when considering or embarking on a telemarketing campaign.

If it is correctly set up, carried out and managed, telemarketing remains one of the most proven, reliable and profitable ways to win high quality new clients for accountancy firms. Equally, the margin for error is small and that means it is very easy to get things terribly wrong. And that’s why we have produced this report – ‘Beware of Telemarketing’- in the hope it will highlight the risks and prevent many firms from making the most frequently occurring errors.