What is LinkedIn?
LinkedIn is a free online networking tool that enables you, as an accountancy firm, to be found online and stay connected with others. It’s the world’s largest professional network with over 80 million members and it’s growing rapidly. It connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of like-minded professionals.
Not only is it a fantastic tool for networking and therefore referral generation, but it’s also a great way of keeping your database up to date (something we all struggle with). In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact thanks to a range of great tools to communicate and collaborate.
Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.
Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With a powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.
No selling; no crass marketing - just old fashioned networking |
 | As you already know, the most valuable tactic to grow your firm is
networking. Yet there seems to be a disconnect between this
understanding and the advantages of using a selection of online tools,
like LinkedIn. If your firm wishes to compete in the changing market of
social networking, then the very best place to start is LinkedIn. There
is no telling how far it will take you and, like most new technologies,
it’s the firms that adopt it early on that will get the most from it. It’s free to join, simply visit www.linkedin.com |
