LinkedIn is the perfect place for accountants to network with high earners

  • LinkedIn enables you to connect to your network at work and at home.  The percentage of users logging on from home/work (UK): 38% business / 62% home
  • Financial service companies are among the top 4 most connected industry sectors using LinkedIn
    • IT (324,770)
    • Financial Services (188,786)
    • Computer Software (124,785)
    • Marketing/Advertising(119,958)
  • Over 75% of top 100 firms still do not have LinkedIn accounts on their website homepage – great news for firms looking to utilise this tool while your competitors sleep! (Research undertaken by Insight March 2011)
  • Great news for accountancy firms wanting to reach and network with banks and bank managers.  Two banks are in the top 5 most connected UK companies and all major banks are already using LinkedIn – have a look for a local bank manager you know.
    • NHS (18,140)
    • BT (11,536)
    • Royal Bank of Scotland(11,221)
    • IBM (9,217)
    • HSBC (8,557)
  • LinkedIn is dominated by households who earn £50,000 or more  
  • 20% of LinkedIn users are senior level executives and managers. What’s more, over 60% are either decision makers in their companies or have direct influence of decision making.

These high earners are young, and the younger members of LinkedIn are high earners

As an accountancy firm you should be looking for quality clients, of the right type and profile that suit your firm.  Personally I believe LinkedIn is the perfect place to find these customers and be introduced to them.  What’s more you can choose your target market, and with a younger base of 25 – 34 year old that have high incomes – we believe this is a great place to start.

These higher earners on LinkedIn are potentially great prospects for your firm

“The February 2011 stats show us that there are over 90 million members on LinkedIn.
It represents the largest and most current business database available in the world, today.”


Source:
Global Recruiting roundtable, 2011. Everything you wanted to know about LinkedIn - UK statistics and trends 2011